Tencent League Of Legends

2/15/2022by admin

On February 3, Tencent Interactive Entertainment Group (IGE) and Beijing Universal Resort (BUR) announced the two companies have signed a long-term partnership. Tencent’s Honor of Kings, Peacekeeper Elite, QQ Speed, and card game Doudizhu, as well as several other games, will be officially added to the BUR 2022 seasonal event. President Donald Trump signed an executive order yesterday that will prohibit Americans from making transactions with Chinese company Tencent. This led many gamers to worry about the fate of games.

According to a report from Reuters, Riot and Tencent, the Chinese media giant, are working together on a mobile version of the popular MOBA League of Legends. According to the report,the two companies have been in talks for years now on how to best way to create a mobile game that would both be fun to play and appealing to players. However, Riot and Tencent have disagreed on the best way to do this in the past.

Tencent's purchase of Riot was nothing short of prescient—League of Legends is the most popular PC game in the world, pulling in an estimated $1.4 billion in revenue last year. Riot Games remains. Tencent was an early investor in Riot Games and its distributor for League of Legends in China. In 2011, it acquired a 93% stake in Riot for $400 million and the remaining 7% in 2015 for an. Billion-dollar Chinese Internet firm Tencent bought an undisclosed majority stake in Riot Games back in February 2011, and now it has closed out the deal by fully acquiring the games firm behind.

Tencent, which has owned Riot since 2011, had approached Riot with an idea for a mobile League of Legends in the past, which Riot rejected. Tencent went on to make the game anyway, albeit removed from the LoL universe, releasing Honor of Kings (Arena of Valor in the US)in 2015. The game was a success in China and was later released for the European and American markets on Android and iOS in 2017 and on Nintendo Switch the year after. According to Reuters sources, this created tension between Riot and Tencent, and talks for a mobile League were stalled.

Now, sources have said that Tencent and Riot have resumed plans for the game, and have been working on it for over a year. Despite that, other sources have said that the game is unlikely to be released this year. A source from Kotaku who has insider insight into the upcoming game says, “The game is not a 1-to-1 port. The gameplay is built for mobile.”

Tencent League Of Legends Pro League

Tencent League Of Legends

Gu Tianyi, an analyst with Amsterdam-based Newzoo, says that the recent push from Riot to enter the mobile market is due to necessity. “League of Legends is not doing as well as it used to and so Riot badly needs a new way to monetise the game, especially considering that it is Riot’s only game,” said Tianyi to Reuters. Since mobile games tend to make more money in China, mobile games accounting for 21% more revenue in China than the US, the creation of a mobile League of Legends game serves multiple purposes. Not only will both companies make more money, but it will also allow for more international tournaments. This will give fans of the game a version to play on their platform of choice, allowing the game to grow even more.

Viewers inside the Pudong Football Stadium for the League of Legends 2020 Worlds Finals in Shanghai on Oct. 31

(Bloomberg) — At the height of the global pandemic in October, more than 6,000 people packed into a new 25-acre stadium in Shanghai to watch one of the world’s biggest sporting contests. Another 45 million tuned in online, about as many as watched the six games of the 2020 NBA Finals on TV. The matchup was the “League of Legends” world championship — a watershed moment for competitive gaming and its organizer Tencent Holdings Ltd.

Asia’s most valuable company has set its sights on a billion-dollar esports arena that already boasts more regular viewers than the NBA or the NFL. Tencent has placed pro gaming at the heart of its ambition to dominate online entertainment, from mobile games and video streaming to social media. It’s betting that esports will entice and retain the internet audiences it needs and eventually grow to something approaching the $10-billion-plus NBA.

Key to realizing that vision is Tencent’s blockbuster “League of Legends” battle arena title and TJ Sports, the outfit it set up in 2019 to organize and promote the game’s competitive play in China. While total revenue in TJ’s first two years just surpassed 1 billion yuan ($152 million), the fledgling company intends to create original content such as reality shows and livestream channels around its star players and teams, and peddle merchandise.

“Esports is like the Super Bowl, which isn’t just a sport event but also a vehicle of art and entertainment,” said TJ co-CEO Leo Lin. “We are going for the direction of connecting esports with our games and wider entertainment business.”

Esports show how Tencent thinks about its long-term future. The world’s largest games publisher has invested billions of dollars in talent agencies, streaming sites and tournament organizers to create the infrastructure necessary to turn pro gaming from a niche into an instrumental part of its growth strategy. TJ expects to double overseas viewership as soon as this year and aims to do the same with media rights revenue from outside China.

“Tencent’s investing in esports for the long haul, because it breaks the boundaries between different businesses from licensing to sponsorships and ticket sales,” said Chundi Zhang, a gaming analyst with Ampere Analysis. “Especially with competition for attention intensifying and user acquisition costs growing in the gaming market itself, esports still has huge untapped potential.”

Shenzhen-based Tencent, which operates some of China’s largest Netflix-style and e-book services as well as producing tentpole films and games, already knows how to monetize popular content.

Competitive play in Tencent-published games like “Honor of Kings” and “PUBG Mobile” enhances the longevity of the firm’s biggest cash cows and feeds its content divisions. That in turn helps portfolio companies like Huya Inc. and Bilibili Inc. Apart from reality shows and music festivals, Tencent last year debuted a drama series called CrossFire, which tells the story of a wheelchair-bound teenager trying to make it as a pro gamer in the online shoot-em-up by that name.

But esports is also a key gateway to tapping foreign audiences for Tencent, which hasn’t struck gold on any app quite like ByteDance Ltd.’s video sensation TikTok. The company reaches most people outside China through games like “PUBG Mobile” — among the most popular mobile esports titles in Southeast Asia — and “League of Legends,” which is regularly played by tens of millions worldwide.

Under TJ’s helm, the League of Legends Pro League (LPL) in China has become the world’s largest esports league by its sheer size: 17 teams compete in hundreds of face-offs every year, with the 2020 season garnering 100 billion views through live broadcasts and social content. The headline sponsor for the new season is Mercedes-Benz.

Tencent League Of Legends Pro League

Each person attending the Shanghai spectacle was the winner of a 1-in-500 lottery. Producing the gathering took months of planning and TJ provided players with 100-page handbooks on virus prevention. When the clanging of digital swords wasn’t filling the air, Chinese rapper Lexie Liu and the “League of Legends” virtual K-Pop band rocked the stage in front of socially-distanced attendees. A 26-foot-tall dragon sculpture was lit up under the landmark Oriental Pearl TV Tower.

Broadcast rights for events like the one in Shanghai now bring in about 60% of TJ’s revenue, with the rest largely coming from sponsorship deals, said Lin, who also heads the China wing of Tencent-owned “League of Legends” maker Riot Games Inc. Much like Amazon.com Inc.’s Twitch, live streams of pro matches offer a revenue opportunity through virtual gift sales, and the goal is to also expand income from licensed merchandise, he added. Thinking along similar lines are e-commerce giants JD.com Inc. and Suning.com Co., both of which run teams competing in the LPL.

Beijing has thus far shown a favorable attitude toward pro gaming, provided the games themselves have been approved and related content is free of excessive violence or political messaging. That’s allowed Tencent and its peers to explore multiple business avenues — including abroad.

In 2020, simultaneous viewership of the LPL outside China peaked at 310,000 on sites including YouTube and Twitch, which TJ intends to double before 2022’s end. Aiding that goal are the multi-language web shows it produces to capture the game’s memes and highlights, along with Tencent’s in-house streaming unit Trovo Live for the U.S. market. Much like real-world sports, all the action is visual and Tencent needs to only swap the commentary to localize “League of Legends” content.

Tencent League Of Legends Pro League

Tencent League Of Legends

Looking further ahead, TJ plans to organize the China league for other games in the same fantasy universe, Lin said. In February, the franchise’s mobile edition “Wild Rift” got the license for a commercial launch in China and the highly anticipated title recently became available for U.S. players to test. With most gaming now happening on mobile, that could prove to be the next big step in catalyzing interest and engagement.

“As a gamer myself, I’m always inspired when I see someone grow from a nobody to a big star,” Lin said. “I believe many fans love esports as a sport for that same reason.”

Tencent League Of Legends Pro League

Contact editor Michael Bellart ([email protected])

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